Marketplace
London, UK
Operating across Turkey and the UK, the platform hosts thousands of designers across fashion, home, art, and lifestyle.
We redesigned the logo and brand identity, supported art direction across creative outputs, and led a complete website redesign along with iOS and Android app design.
Rather than isolated deliverables, we built a unified design language strong enough to scale, and expressive enough to reflect Hipicon’s creative spirit.
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Challenge
A brand that had outgrown its skin
Hipicon had grown into one of Turkey's most recognisable design marketplaces, but its visual identity and digital presence hadn't kept pace with its ambition. The platform needed a coherent design language capable of holding a growing ecosystem together without losing the warmth and curation that made it distinctive from the start.
• Logo Design & Brand Identity
• UX Audit & Digital Strategy
• Design System Architecture
• Mobile App Strategy (iOS & Android)
Solution
Understand first. Design second.
DA-S partnered with Hipicon as a full-service brand and product design studio. We delivered end-to-end logo design and brand identity, UI/UX design for a fully responsive website, and a component-driven design system built to scale. Native iOS app design and Android app design were developed with a user-first approach ensuring a seamless, platform-conscious experience for discovery and shopping across both markets.
• Logo Design & Corporate Identity
• Art Direction
• UX Research, Wireframes & User Flows
• UI Design & Responsive Web Design
• Design System
• iOS & Android Mobile App Design
Results
Better by Design.
Hipicon has always believed in a better-designed world. Our work was to make sure that belief was visible at every scroll, every tap, every first impression.
The outcome is a brand and product that feel coherent across every touchpoint from the logo to the app interface. Hipicon now has a scalable design foundation that preserves its unique creative spirit while delivering a more fluid, inspiring, and memorable experience to its users across two markets.
• A unified visual language across brand and digital
• A scalable design system shared across web and mobile
• Native apps live on iOS and Android
• A fully responsive website optimised for all screen sizes
We are thrilled with the outstanding work of the DA-S agency in designing our new brand identity and digital work. Their attention to detail and innovative approach to design systems has significantly enhanced our online presence.
Mertcan Özen, Founder - Hipicon
