Marketplace
London, UK
Operating across Turkey and the United Kingdom, the platform has become a home for thousands of designers spanning fashion, home, art, and lifestyle and a trusted destination for consumers who care deeply about where things come from and who made them.
DA-S was brought in as a full design partner across brand and digital. Our scope covered the entire experience: from renewing the logo and corporate identity, to art direction support across creative outputs, through to a ground-up redesign of the website and the creation of native iOS and Android applications.
The work wasn't a series of isolated deliverables. It was a single, connected effort to give Hipicon a design language strong enough to hold its growing ecosystem together, and expressive enough to reflect the creativity at its core.
Challenge
A brand that had outgrown its skin
Hipicon had grown into one of Turkey's most recognisable design marketplaces, but its visual identity and digital presence hadn't kept pace with its ambition. The platform needed a coherent design language capable of holding a growing ecosystem together without losing the warmth and curation that made it distinctive from the start.
Solution
Understand first. Design second.
DA-S partnered with Hipicon as a full-service brand and product design studio. We delivered end-to-end logo design and brand identity, UI/UX design for a fully responsive website, and a component-driven design system built to scale. Native iOS app design and Android app design were developed with a user-first approach ensuring a seamless, platform-conscious experience for discovery and shopping across both markets.
Results
Better by Design.
Hipicon has always believed in a better-designed world. Our work was to make sure that belief was visible at every scroll, every tap, every first impression.
The outcome is a brand and product that feel coherent across every touchpoint from the logo to the app interface. Hipicon now has a scalable design foundation that preserves its unique creative spirit while delivering a more fluid, inspiring, and memorable experience to its users across two markets.
We are thrilled with the outstanding work of the DA-S agency in designing our new brand identity and digital work. Their attention to detail and innovative approach to design systems has significantly enhanced our online presence.
Mertcan Özen, Founder - Hipicon
