Focamia
Bite into Joy
Services
Naming
Brand Identity
Visual Identity
Industry
Food & Restaurant
Location
Istanbul, Turkey
Year
2024
Overview
Focamia is an Istanbul based sandwich brand that brings the tradition of Italian focaccia into a contemporary brand experience. From the very beginning, the goal was to create a brand that stands out not only through taste, but also through a strong name and a distinctive visual identity.
At DA-S, we led the entire creative process, including brand naming, logo design, and the development of a cohesive visual identity. Inspired by the organic forms of focaccia dough, the logo was designed to feel warm, playful, and memorable, supported by bold typography that reinforces the brand’s character.
The visual identity system was built to scale across all touchpoints from packaging and spatial applications to digital and printed materials. The result is a holistic brand language that is both appetizing and instantly recognizable, capturing the joyful spirit of Focamia.
At DA-S, we led the entire creative process, including brand naming, logo design, and the development of a cohesive visual identity. Inspired by the organic forms of focaccia dough, the logo was designed to feel warm, playful, and memorable, supported by bold typography that reinforces the brand’s character.
The visual identity system was built to scale across all touchpoints from packaging and spatial applications to digital and printed materials. The result is a holistic brand language that is both appetizing and instantly recognizable, capturing the joyful spirit of Focamia.
